Campaign pages
Publish focused pages for offers, services, events, and locations.
Back to use cases
Lead capture website software
For marketing teams, service businesses, events, and multi-location campaigns
Lead capture website software that turns enquiries into owned follow-up
Publish focused campaign pages, collect the answers your team needs, and move every qualified enquiry into a visible sales workflow.
- Publish a focused website for each offer
- Capture useful context through embedded forms
- Assign every lead with a visible next action
- Compare sources by response and conversion
northstarops.example/workflow-review
Northstar Operations
ServicesResultsResources
Free workflow review
Fix the handoffs slowing your team
Get a practical workflow review and see where one connected system can remove manual handoffs.
7 days First workflowNo code Visitor setupOne flow Form to follow-up
Get your free workflow review
Tell us enough to prepare a useful first conversation.
Your enquiry becomes a private lead record.
Captured lead
Hannah Lee
New enquiryCampaign · Workflow review
Need · Client onboarding
Source · Operations landing page
Everything your growth team needs
See the whole solution at a glance
The website, embedded form, answers, consent, source, qualification, ownership, communication, and conversion stay connected to the same lead record.
Qualified forms
Collect need, timing, location, budget, and other relevant context.
Lead qualification
Apply transparent criteria and surface uncertain matches for review.
Ownership and routing
Give each accepted lead an owner, status, and response target.
Follow-up workflow
Coordinate tasks, calls, reminders, and booked next steps.
Campaign reporting
Compare sources, response time, qualification, and conversion.
Who it's for
Built for teams that need more than a contact form
Service businesses
Qualify project, consultation, and quote enquiries before assigning the right salesperson.
Campaign and event teams
Launch offer, registration, and lead-magnet pages with a defined next step.
Multi-location operators
Route enquiries by location, service, capacity, and local ownership without manual exports.
Core capabilities
Start with the website and lead flow every campaign needs
A focused website turns interest into a structured form submission, displays it as a usable lead record, and keeps the resulting follow-up and outcome connected.
Publish a focused website that makes the next action obvious
Bring the offer, proof, call to action, and relevant form fields together on one responsive page. Visitors understand what happens next before they submit.
Campaign websiteEmbedded lead formClear conversion path
northstarops.example/operations-review
Northstar Operations
ServicesResultsResources
Free workflow review
Stop losing work between spreadsheets and inboxes
Get a practical workflow review and see where one connected system can remove manual handoffs.
1 workflow Mapped first7 days First versionHuman Consultation
Get your free workflow review
Tell us enough to prepare a useful first conversation.
Your enquiry becomes a private lead record.
Turn every form submission into a complete lead record
Campaign, source, answers, consent, owner, and status appear together as soon as the visitor submits. Sales can act without searching inboxes or re-entering the form.
Complete lead recordVisible source and consentNamed next action
lead-capture-sites.component.app
Captured lead
Hannah Lee · LE-2051
New enquiryWorkflow review
Campaign
Landing page
Source
2 hr
Response target
HL
Hannah Lee · LE-2051
Primary record
CampaignWorkflow review
SourceLanding page
Response target2 hr
Connected records and activity
Service need
Client onboarding and document collection
Form answers
25 people · launch before October
Consent and source
Submitted 09:42 · operations review page
Trace each campaign through response, appointment, and conversion
Marketing can compare source quality without stopping at form submissions. Response time, qualification, booked calls, outcomes, and loss reasons remain connected to the original page and campaign.
End-to-end attributionResponse visibilityConversion reasons
lead-capture-sites.component.app
Campaign performance
September acquisition
4 sources42%
Qualified
14%
Calls booked
6.2%
Won
Utilisation trend
Week 1Week 4
Operations guide10.4% won
48 leads · 24 qualified
Search campaign5.1% won
39 leads · 14 qualified
Partner webinar8.7% won
23 leads · 12 qualified
Daily workspaces
The daily views behind responsive lead follow-up
Marketing, sales, and managers work from the same lead history while seeing the actions relevant to their role.
Marketing
ALCampaign control
See active pages, form completion, source quality, and issues that need a content or targeting change.
6
live campaigns
Operations guide
48 leads · 50% qualified
Clinic demo page
Form completion down 8%
Sales
ALMy follow-up queue
Work through new, due, and overdue leads with the original enquiry context attached.
7
actions today
Hannah Lee
Call due 10:30
Atlas Events
Assignment pending
Revenue lead
ALResponse and outcome history
Inspect response time, stage movement, appointments, conversion, and loss reasons by team or source.
1.8h
median response
Qualified leads
54 this month
No response
6 leads older than 24h
Why Component.app
Customise lead capture around your offer and sales rules
Standard form builders collect submissions. Component.app can adapt the page, data, qualification, routing, and follow-up to the way your team decides and acts.
Custom workflow 01
Show the right questions for each campaign and answer
Configure conditional paths by service, location, organisation type, urgency, or prior answer so the visitor completes a shorter form and sales receives better context.
Conditional questionsCampaign-specific dataShorter visitor path
lead-capture-sites.component.app
Form logic
Consultation enquiry
Draft changes3
Steps
9
Rules
4
Outcomes
Configuration
General
Eligibility
Limits
Approvals
Notifications
Current configuration
Service = Client portal
Ask number of internal and client users
Launch under 30 days
Ask decision readiness and dependencies
Existing customer
Route to account owner
Custom workflow 02
Use explainable qualification without hiding the decision
Scoring can propose priority from agreed answers and source signals, but the team can inspect the reasons, correct missing context, and confirm leads that affect routing or service eligibility.
Visible criteriaProposed priorityHuman confirmation
lead-capture-sites.component.app
Qualification review
Hannah Lee · LE-2051
Proposed: High86
Score
4/5
Fit rules
1
Unknown
Review evidence and policy checks
1Passed
Timeline
Launch before October
2Passed
Use case
Client onboarding portal
3Review
Budget range
Not supplied
Publication decision
Review the source material, draft, safeguards, and assigned follow-up before confirming the public outcome.
Custom workflow 03
Connect accepted leads to your selected sales tools
A confirmed lead can create a CRM record, task, calendar booking, or supported message through the chosen provider. Exact actions depend on the integration setup and remain visible on the lead timeline.
Integration-dependentRecorded handoffNo silent automation
lead-capture-sites.component.app
Lead handoff
After qualification is confirmed
4 proposed actionsTrigger
After qualification is confirmed
1
Create CRM lead
Selected CRM · include campaign answers
Ready2
Assign owner
Sarah Chen · Singapore services
Ready3
Prepare confirmation
Selected email provider
Needs reviewThe complete workflow
One connected journey from campaign visit to sales outcome
The same lead moves through capture, qualification, manager review, follow-up, and reporting.
Step 1
Capture demand
The visitor chooses an offer and submits relevant details.
Step 2
Qualify and propose
Rules assess fit and suggest priority, owner, and next step.
Step 3
Review exceptions
Sales confirms uncertain qualification or routing decisions.
Step 4
Follow up and report
Publish ownership, coordinate action, and record the outcome.
Direct answers
Lead Capture Sites FAQ
What is lead capture website software?+
It combines focused landing pages and forms with lead qualification, ownership, follow-up, and conversion reporting. Each submission becomes an operating record instead of an isolated email.
Can each campaign use different questions?+
Yes. Pages and form paths can vary by offer, service, location, audience, and prior answer while keeping reporting fields consistent.
How does automated lead scoring work?+
Agreed criteria can propose a score or priority and show the contributing answers. A person can review missing context and confirm consequential qualification or routing decisions.
Can leads be routed to different people or locations?+
Yes. Routing can consider service, geography, customer type, capacity, working hours, and existing relationships, with exceptions held for review.
Can it connect to our CRM, calendar, or messaging provider?+
It can connect to selected third-party providers where their APIs and the agreed setup support the required workflow. The exact data exchanged, actions available, and ongoing provider fees depend on that integration.
Can we track consent and campaign source?+
Yes. The lead record can retain the submitted consent, source parameters, page, campaign, timestamp, and later corrections according to your configured process.
Can it support Singapore PDPA requirements?+
The system can support PDPA obligations through role-based access, purpose and consent records, correction workflows, retention rules, and appropriate security controls. Compliance also depends on your policies, hosting, integrations, and day-to-day data handling.
Build your operating system
Build a lead capture system that keeps every enquiry moving
Show us your campaigns, qualification questions, ownership rules, and next steps. We will turn them into one connected lead journey.